As the festive season approaches, various departments in our district, focusing on the theme "Our Festival, Happy Chinese New Year," delved into the festive traditions of saying goodbye to the old and welcoming the new, and family reunions. By coordinating various cultural resources, they launched five major Spring Festival initiatives, showcasing the People's City's vibrant cultural atmosphere for the new year and the positive image of its citizens.

Focusing on Inheritance, Carrying out Actions to Promote Excellent Traditional Chinese Culture

The District New Era Civilization Practice Center carried out the "Ancient Charm New Year, Auspiciousness Overflowing" Spring Festival theme activity. Through appreciating Spring Festival poems, DIY ancient style pendants, and experiencing Shanghai-style intangible cultural heritage games, it inherited the cultural connotations of the Spring Festival.

Yinhang Subdistrict carried out the "Dragon and Snake Brushes Dance in Yinhang, New Year National Tide Blooms with Elegance" Spring Couplets Culture Festival theme activity. The "Ink Welcomes Spring, Snake Year Auspiciousness" giant Spring Couplets exhibition, the "'Young' New Year, 'Trendy' Yinhang" second dimension New Year garden party and other exciting activities, fully integrated trendy elements with traditional culture.

Wujiaochang Subdistrict carried out the "Ingenuity of Intangible Heritage, Together for Art Inheritance" New Year handmade experience activity. Through intangible cultural heritage experiences such as paper-cutting, health hammer making, and Lantern Festival lantern making, it promoted excellent traditional Chinese culture.

Shanghai Civilized Unit –Shanghai Tongji Urban Planning & Design Institute (Group) Co., Ltd. carried out the "Golden Snake Offers Auspiciousness, Happiness Welcomes Spring" activity. Integrating traditional writing of Spring Couplets, giving out "Fu" characters, and interesting projects like lacquer fans, Pitch-Pot, and rubbing, it outlined the beautiful life vision in a traditional cultural way.

Active Promotion, Carrying out Civilized and Healthy New Year Demonstration Actions

The District Health Commission carried out interactive activities such as "Family Doctors Sending Blessings" and "Love Gathering, Health Accompanying" in multiple community health service centers. They provided residents with joint performances, medical consultations, blood pressure measurement and other free clinic services and health science lectures, answering residents' questions and guiding residents to spend the festival in a civilized and healthy manner.

Pingliang Subdistrict Office carried out the "Dumpling Fragrance Overflowing 'Warm Heart Dumpling Banquet'" civilized dining promotion activity. It popularized civilized behaviors such as healthy diet and scientific exercise, calling on community residents not to be extravagant and wasteful during the Spring Festival, and to practice a civilized and healthy lifestyle.

Xinjiangwancheng carried out the "Fragrant Ink Welcomes the Old Year, Lingbo Fairies Celebrate the New Year" community New Year calligraphy and painting flower exhibition. It provided knowledge about narcissus flowers. Elegant and refined floral art works presented residents with a multi-sensory feast of vision, smell, and soul, guiding residents to practice the concept of civilized festival celebration and jointly become creators of a better life.

Exploring Connotation, Carrying out Promotion Actions for New Stories of Chinese Festivals

Taking traditional festivals as an opportunity, the district actively practiced the Global Civilization Initiative, advocating for the inclusive coexistence and mutual learning among different civilizations. The District Culture and Tourism Bureau presented "Watching Grand Opera during the New Year – 'Opera & Oil Painting'," a Shanghai-style art miniature exhibition. This exhibition seamlessly integrated oil painting, a Western art form, with traditional Chinese cultural elements, fostering cultural exchange and integration.

Changbai New Village Subdistrict held the 5th Spring Couplets Culture Festival, themed "Golden Snake Brings Fortune to Welcome Spring, Peace and Harmony Opens a New Journey." Gifts of "auspicious" items and intangible cultural heritage lacquer painting fans were presented to representatives of international students, introducing them to traditional Chinese New Year customs.

Fudan University held the 2025 New Year Spring Festival Gala. Chinese and foreign teachers and students representatives participated in and watched the art performances, experiencing the cultural heritage of traditional Chinese festivals.

Tongji University hosted folk custom garden parties and reunion dinners, inviting Chinese and international students remaining on campus to watch performances, experience New Year customs, exchange cultural insights, and share their thoughts on reunion.

Shanghai University of Finance and Economics held a New Year's Eve dinner activity for Chinese and foreign students staying on campus. Teachers and students participated in traditional folk custom activities together, vigorously promoting the new stories of Shanghai people celebrating the New Year, and centrally highlighting the festive atmosphere of joy, peace, and high spirits during the Spring Festival.

Focusing on Groups, Carrying out Care Actions for New Groups in Urban Construction

The District Civilization Office carefully planned mass cultural services and livelihood service activities with a strong New Year flavor and distinctive features. It launched the first public welfare film screening for construction workers, security guards, sanitation workers, environmental sanitation workers, food delivery riders, etc., inviting frontline urban construction workers to spend the festival together and feel the warmth of Shanghai.

Yanji New Village Street carried out the "New Year Welcomes Auspiciousness, New Year Flowers Like Brocade" Spring Festival theme activity. It set up folk festival contents such as handmade New Year flower and blessing buckets, writing "Fu" characters and giving out Spring Couplets, and paper-cutting for window decorations. It also provided free haircuts, makeup, and photos for outdoor workers, and presented New Year blessings.

Meituan (HanHai Information Technology (Shanghai) Co., Ltd.), a designated "Civilized Unit" in Shanghai, held a "Rider Appreciation and Care Event" to extend New Year greetings and support to riders staying in the city for the holiday. The event featured a variety of engaging activities, including a New Year wish station, a New Year's Eve dinner fortune wheel, a "New Spring Blessing Toss," and a "Lucky Snake Ring Toss," among others. Convenient services like complimentary Spring Festival couplets and free mobile phone screen protector application were also available on-site, ensuring riders could work comfortably and enjoy a warm New Year holiday.

Siping Subdistrict Office carried out a Spring Festival gala full of "New Year flavor." Rich and colorful performance forms such as African drums, dance, chorus, and saxophone showed the community style. "Fu" characters and Spring Couplets written by community calligraphy enthusiasts were sent to new groups in urban construction and residents' homes.

Utilizing Positions, Carrying out Civilization Practice New Space Lighting Actions

In major commercial centers and new era civilization practice positions at all levels and types, Spring Festival theme environment arrangements and New Year picture display and promotion were carried out, adding "New Year flavor" elements and creating a strong atmosphere of celebrating the New Year in a bustling and prosperous way. Wujiaochang Hopson One hosted the "Palace Museum New Arrivals" 2025 Shanghai Premiere Exhibition, while Guohua Plaza presented the "Everything's Snake-tastic New Year Celebration." Leading "second dimension" (anime and gaming) companies like Bilibili and Papergames also participated, launching events such as the Bailian ZX Guochao IP Grand Festival, the Bilibili New Year's Eve "Cheers Night," the Dimension Roaming Citywalk, and the Dimension Industry Forum. These activities collectively fostered a vibrant atmosphere of Guochao (Chinese style) and national cultural pride.

Jiangpu Subdistrict Office, through its New Era Civilization Practice Branch Center, hosted the "Auspicious Snake Brings Fortune, May All Be Well - 2025 Jiangpu Subdistrict Office Spring Festival Garden Party." Interactive folk activities featuring traditional dough figurines and sugar paintings showcased the captivating charm of these intangible cultural heritage crafts. Calligraphers and painters wrote Spring Couplets and "Fu" characters on site, and presented them to migrant workers staying in Shanghai to stabilize their jobs and new employment groups in the city, sending them community care and warmth.

Daqiao Subdistrict Office carried out the "New Practice by the People's Bridge, Hundred Young Stage Shows Splendor" series of themed activities – "Golden Snake Opens Fortune, 'Bridge' Expecting" New Year welcoming activity at the New Era Civilization Practice Sub-center. The event site was full of highlights. Songs, magic, Sichuan opera face-changing, clown balloon juggling and other interactive segments constantly brought laughter, showing everyone's expectations and aspirations for a better future life.

Changhai Subdistrict Office New Era Civilization Practice Sub-center carried out the "Clever Hands Make Bright Lanterns, Joyfully Welcome the New Year" theme activity. It told parent-child families picture book stories about traditional culture, "Making Lanterns," allowing children to feel the charm of traditional culture, and carried out "New Year Snake Lantern" DIY handmade activities, stimulating teenagers' love for traditional festivals.