This year marks the fifth anniversary of the People's City concept. As the birthplace of this concept, Yangpu is thriving with the vigorous development of the digital economy and vibrant youth. Let's experience this increasingly "YOUNG" people's city together...

The city is an organic living entity, with public spaces, business environments, cultural tourism consumption, and community governance all interconnected and carefully planned. The new practice of People's City integrates urban district innovation and development with the improvement of residents' quality of life. On this "hottest fertile land" in our district, a "innovation heat map" of "rising together" is being generated.

"We said we wanted to hold our own concerts and offline comic exhibitions, and now they have all come true." "Visiting BW" has become a "routine schedule" for "two-dimensional fans" in the summer. "This is not just a welfare card, but also a bridge connecting our community and University Road." With a "Neighborly Card" in hand, residents can "visit" popular stores. "The music is hot, and I feel the work pressure is instantly released." Listening to music on the street and dining together after the concert is the "post-work highlight." "Our district seems to be getting more and more interesting." The space under the bridge has joined the "urban landscape lighting circle of friends"...

People often use "YOUNG" to describe our district. The continuous burst of innovation and vitality may be the "secret" to this "hottest fertile land" being able to "stay forever young."

Creators and Fans "Revel Together" - Our District's Enterprises "Release" the City's "Two-Dimensional Energy"

Looking around, colorful "wigs" are a common match. "Heaven Official's Blessing," "Genshin Impact," "Arknights," "Azur Lane," "Honkai: Star Rail"... Young people are busy taking photos, experiencing games, and purchasing cultural creations at the booths of various original IP products. The distance between creators and fans is rapidly shortened, and everyone "revels together"... BW (BilibiliWorld) is a large-scale offline carnival held by Bilibili (referred to as "BILI"). It has been successfully held in Shanghai for 7 sessions since 2017. As the "physical paradise" of Bilibili's online cultural content, the scale and content richness of BW are constantly growing, and its popularity is also increasing.

Huimo is an "old two-dimensional fan." He still remembers that in the first few years after the establishment of Bilibili, two-dimensional enthusiasts envisioned the future. "We said we wanted to hold our own concerts and offline comic exhibitions, and now they have all come true."

More than half a year ago, Huimo, who had already settled in Hangzhou, chose to join Bilibili. Although he temporarily needs to commute between two cities, he is very emotional about this career choice: "After Bilibili was established, I watched anime on it. In the early days, there was no place for two-dimensional fans to gather, and it was a relatively niche culture. Later, Bilibili made domestic comics, which was a milestone for 'old two-dimensional fans.'"

The development of enterprises is also the development of industries. For industries to "grow healthily," they must first take root and absorb nutrients. Our district is creating the "warmest urban district" for the business environment precisely to provide sufficient nutrients for enterprises and industrial chains.

In order to encourage head content creation companies like Bilibili to continue their efforts, in July this year, our district released the "Implementation Opinions on the 'Preferential Plan' for Global Internet High-Quality Content Creators (Trial)," and the District Committee Network Information Office simultaneously released the "Six Measures for Network Information to Promote Optimization of the Business Environment," becoming a solid backing for creators. Bilibili stated that it will continue to focus on topics such as red short and micro dramas and artificial intelligence, and launch an incentive plan for high-quality content UP owners within the site.

In the "Great Knowledge & Innovation" where Bilibili is located, an innovation ecosystem of "upstream and downstream just by going up and down the stairs" has taken shape, and "new and new are prospering." Not long ago, the "Great Knowledge & Innovation International Ecological Innovation Alliance" was officially established. In October this year, the Great Knowledge & Innovation Digital Park will officially open. The central activity area of about 10,000 square meters will provide better communication space for surrounding enterprises. An exhibition center that can hold large-scale conferences and small and medium-sized exhibitions is also being planned to meet the high-end conference needs of surrounding universities and "big factories." Jiangwan Stadium will usher in an upgrade and renovation to provide citizens with more diverse sports experiences.

"We look forward to having new forces and new genes constantly join Great Knowledge & Innovation to create more possibilities for this ecosystem," said Zheng Yuexiao, Secretary of the Party Committee and Chairman of Yangpu Science and Innovation Group. In the next step, Great Knowledge & Innovation will further optimize the ecology, join hands with many enterprises and institutions in the region, jointly hold the "Chuangzhi Enterprise League," and establish ecological links between various enterprises in our district.

Community Interaction Has a "Brand New Way of Opening" - With a "Neighborly Card" in Hand, Residents Can "Visit" Popular Stores

In the community, it is normal for old neighbors who have deep feelings for each other to "visit" each other. Now, such "frequent" "neighborly" interactions are also happening between popular merchants and residents.

"The Story of Chuaner" on University Road is an offline experience store for the documentary "The Story of Chuaner" and has long been "entrenched" in Shanghai's popular barbecue list. In fact, this popular barbecue restaurant also has another "identity" - a KIC "visiting neighbor card" cooperative merchant.

"Since 'The Story of Chuaner' entered more than 5 years ago, it has always recognized the operation concept here and actively participated in various activities. The neighborly card activity is very meaningful. The store is mainly based on barbecue, which is inherently easier to shorten the distance between people. I hope that through this cooperation, we can give back to the surrounding residents, so that they can 'visit' more in their spare time, come to the store to taste delicacies, socialize, and enjoy life," said Long Junliang, the person in charge of "The Story of Chuaner."

The "Neighborly Card" mentioned by Long Junliang is the "visiting neighbor card" launched by KIC after multiple rounds of communication between Wujiaochang Sub-district and enterprises and merchants on the first anniversary of the opening of the University Road time-limited pedestrian street. Surrounding residents can use the card at designated cooperative merchants to enjoy a 20% discount.

Community is the production, living, and ecological space of the smallest unit of the city. Building and improving the "15-minute community life circle" and creating a higher quality of life for "all groups" has always been an important topic in the field of community governance.

Last year, the University Road time-limited pedestrian street was launched. Since then, innovators and entrepreneurs in the park, students in universities, and community residents have shared a public living room that is livable, workable, nurturing, touristic, and learnable.

The University Road time-limited pedestrian street is only "one step away" from the residential area, which is "unique" in the whole city. Openness and diversity are the vitality of the time-limited pedestrian street, but objectively it forms a complex situation of governance. Relying on the University Road Self-Management Committee, from the proposal and start to the normalized operation of the time-limited pedestrian street, it has always focused on the efficient integration and optimal allocation of resources from various parties such as cooperative enterprises and social organizations, as well as the democratic decision-making and consultative co-governance involving multiple subjects such as block merchants and local residents. The University Road Self-Management Committee has successively formed 5 self-governance norms, which is a positive exploration to balance diverse interest demands and achieve grassroots consultative co-governance.

Under the development background of campus-park integration, park-community integration, and three-area integration, the "visiting neighbor card" came into being, giving community interaction a "brand new way of opening." "This is not just a welfare card, but also a bridge connecting our community and University Road," said a resident of Chuangzhifang.

The small card not only brings convenience and benefits to residents but also fosters a "neighborly feeling" between merchants and residents. Chili's Cafe&Bar is also a "visiting neighbor card" cooperative merchant. Qiu Xibin, a senior store manager at Chili's Cafe&Bar, said that he hopes to get closer to residents through the neighborly card, get along better with residents, and work together to create a better community.

We learned that in the future, more and more popular stores on University Road will join the "Neighborly Card" cooperation list, and the discounts provided will also be updated and adjusted. The "15-minute community life circle" here will become more and more vibrant.

The Sun Has Set, But the "Night Yangpu" Remains Passionately Bustling - Listening to Music on the Street and Dining Together After the Concert Is the "Post-Work Highlight"

As night falls, the scorching sun has disappeared, but the "Night Yangpu" remains passionately bustling.

Recently, white-collar worker Xiao Wu, who had just finished exercising downstairs from his company, was "caught by the ears" by the music drifting on the street. "I heard it was lively here, so I came over. The music is hot, and I feel the work pressure is instantly released," Xiao Wu said.

With the interplay of light and shadow and the dynamic beat, the singer's passionate performance attracted many white-collar workers and passing citizens to stop and appreciate after work. This "Street Music Festival" that started in the night was jointly created by Jiangwanli MEET678 (hereinafter referred to as "Jiangwanli") and IP plans such as Douyin Soda Music and Douyin Beautiful Live.

The high popularity of the "Street Music Festival" also "brought out" the many merchants of Jiangwanli. We saw that even after the performance ended, there were still diners waiting to be called in front of many restaurants. "The performance started as soon as I got off the subway, and I didn't have dinner. Now it's just right to have a meal here with friends," said Miss Cheng, who rushed from another district. "The few Shanghai first stores in Jiangwanli are very popular on social media, and I finally have the opportunity to check in today."

As more and more young people come, consumption and social needs will naturally become more diversified. Positioned as the "X intersection of young power" and committed to creating a social energy field focusing on young customer groups, this summer, Jiangwanli innovatively planned consumption scenarios for different time periods in the morning, noon, and evening, introducing diverse formats such as coffee, light meals, bookstores, dining bars, and bars, infinitely close to the consumption needs of young groups, providing a multidimensional social experience, and creating a relaxed lifestyle.

Moreover, from July 17 to August 4, Jiangwanli launched customized scenarios and interactive segments such as the "Douyin Beautiful Live" music party, youth market, and concerts, while also coordinating with merchants to introduce many time-limited benefits, continuously enhancing the vitality of the social field.

"Eating, drinking, playing, and entertaining all in one, with different market styles every week, striving to provide consumers with a different consumption experience," said the organizer of the lively street "market" in Jiangwanli.

"Our District Seems to Be Getting More and More Interesting" - The Space Under the Bridge Joins the "Urban Landscape Lighting Circle of Friends"

At night, while "street concerts" delight the ears, the ever-expanding "circle of friends" of landscape lighting delights the eyes of citizens and tourists.

"One night when I passed by here, my daughter said, 'Mom, look, the blue light looks like waves...'" Recently, citizen Ms. Cheng was pleasantly surprised to find that the space under the inner ring elevated road had become a "new member" of the dazzling night scenery. "Our district seems to be getting more and more interesting," Ms. Cheng said.

According to the overall deployment of the "Shanghai Landscape Lighting Master Plan (2024-2035)," combined with key tasks such as the rejuvenation project of the inner ring elevated road and the quality improvement project of the space under the bridge, our district actively promotes the construction of landscape lighting on the Yangpu section of the inner ring elevated road. We recently learned from the District Greenery and Sanitation Bureau that the construction of the first phase of landscape lighting under the inner ring elevated road (the space under the bridge from Songhuajiang Road to Zhoujiazui Road section) has been completed.

According to the introduction, there are a total of 54 spans of space under the inner ring elevated road from Songhuajiang Road to Zhoujiazui Road section. The design uses bottom-up lighting to illuminate the belly of the bridge, and the ground fence lights are presented in curves, with different light heights staggered and complementing each other. "The space under the bridge is also part of the city's public space. This area used to look relatively monotonous, but now there are different sights during the day and night, which is very good," Ms. Cheng said. "The designers also have some ingenuity, enriching the layers of urban space and making it identifiable. Thumbs up."