As the autumn evening brought a gentle chill and the river breeze offered a refreshing coolness, the passion on Fuxing Island was fully ignited on the night of September 28. The 2025 Shanghai Tourism Festival in Yangpu District · Shanghai College Student Tourism Festival, with the theme "YOUNG ISLAND: Igniting Vitality", grandly opened at Fuxing Island Shipyard PARK, a place that carries memories of industrial heritage and modern vitality. This was not just an opening ceremony, but a grand party dedicated to youth, culture, and the future of the city.

The event was hosted by the Shanghai Municipal Administration of Culture and Tourism (SMACT) and the Yangpu District People's Government, and organized by the Yangpu Culture and Tourism Administration. Present were leaders including Liao Yanling, Member of the Party Leadership Group and Deputy Director of SMACT; Shi Fang, Member of the Standing Committee and Director of the Publicity Department of the CPC Yangpu District Committee; Bu Jian, Vice Chairperson of the Standing Committee of the Yangpu District People's Congress; Wang Hao, Deputy Head of Yangpu District; and Ming Yi, Vice Chairperson of the CPPCC Yangpu District Committee. They joined representatives from Internet companies, tourism and culture enterprises, and college students from China and abroad to kick off the 2025 Shanghai Tourism Festival in Yangpu District · Shanghai College Student Tourism Festival.

Ancient Shipyard Meets Youthful Melody, Unveiling a New Chapter of Culture and Tourism

On the night of the event, Fuxing Island shed its daytime tranquility. Shipyard PARK, adorned with dazzling lights, transformed into a massive open-air stage. The profoundness of history and the agility of youth blended marvelously here.

To thoroughly implement the spirit of the Shanghai Tourism Development Conference and Yangpu Cultural and Tourism Development Conference, and to highlight the festival's purpose of being a "festival for the people", this year's event, with the theme "Embracing Beauty and Joy", focuses on the integrated development of culture, tourism, commerce, sports, and exhibitions. It aims to create a top-notch and distinctive regional tourism festival brand, showing the world the image of Yangpu as a unique and youthful travel destination.

The opening ceremony, presented in the form of a "Youth Music Extravaganza", vividly interpreted the theme "YOUNG ISLAND: Igniting Vitality". When the virtual idol and ACG singer Luo Tianyi "dropped in" to the stage to perform the opening song Flowing Light (Light Me Up), the atmosphere was instantly ignited. The combination of technology and art made the night sky over Fuxing Island shimmer with light.

Next, the rap show Yangpu, Uniquely YOUNG, filled with elements of Yangpu, was officially launched. The lively rhythm and catchy lyrics narrated the unique cultural and tourism resources of Yangpu. In a rap style beloved by young people, it vividly outlined the unique and diverse urban image of Yangpu, arousing cheers from the audience.

The "Yangpu Pass" was also officially launched at the opening ceremony. This small "tourism card", deeply integrated with the characteristics of Yangpu, integrates premium local cultural, tourism, commercial, sports, and exhibition resources and offers many exclusive benefits. It will offer residents and tourists an integrated, efficient, and convenient experience of "transportation + culture and tourism + consumption", undoubtedly a "golden key" to exploring Yangpu and enjoying life.

The climax of the evening's enthusiasm occurred during the medley of songs and dances. Campus singers and bands from a dozen universities, including Fudan University, Shanghai Jiao Tong University, Tongji University, East China Normal University, Shanghai University of Finance and Economics, East China University of Science and Technology, Shanghai University, University of Shanghai for Science and Technology, Shanghai Normal University, Shanghai University of Sport, Shanghai Theatre Academy, and Shanghai Dianji University, took to the stage with their musical dreams. Popular songs like Flowers All the Way, The Ocean of Stars, and My Future Is Not a Dream were performed one after another. The diverse music styles collided intensely, and the energy of youth burst forth. To everyone's delight, international students from countries like Italy and Russia also took to the stage to perform a medley of dances with exotic charm, fully demonstrating the vibrant vitality and openness of Generation Z.

As the National Day holiday was approaching, the Youth Music Extravaganza reached its emotional peak with a heartfelt and passionate rendition of I Love You, China, sung by the entire audience. With their most sincere and fervent youthful voices, the students offered heartfelt festival blessings to their motherland. At this moment, national sentiment and youthful dreams resonated together, deeply moving everyone present.

Co-creation in Diversity, Integration of Industries: The Charm of "Yangpu, Uniquely YOUNG"

This year's Shanghai College Student Tourism Festival has fostered a vibrant atmosphere of university participation, integration of festival and exhibition elements, and the fusion of diverse business formats, effectively combining celebratory and exhibition aspects and deeply integrating various industries to fully unleash youthful vitality and the unique charm of "Yangpu, Uniquely YOUNG".

This night, Fuxing Island was once again illuminated by lights and music. This small island, envisioned for the future as a "Digital Intelligence Island, Design Island, and People's City Island", provided an irreplaceable geographical backdrop for the event with its unique industrial heritage ambiance. Yangpu skillfully combined light and shadow art with musical performances to create an immersive youthful scene, allowing every participant to truly feel the vibrant energy and infinite charm of this international innovation and entrepreneurship island.

The event also actively engaged with Internet content platforms, significantly enhancing the participation and interactivity of the young people by online means, further expanding the event's reach and influence. The robust framework of the former industry and the pulsating veins of today's culture and tourism complement each other on Fuxing Island, forming a vivid and lively picture of the times.

This is another cultural extravaganza on Fuxing Island after the island became an "ACGN island". This autumn, the island will also host many cultural events such as the Shanghai Urban Space Art Season 2025, the Yangpu Session of the 2nd Shanghai International Light Festival, and the Celebili Music Festival 2025, which will enrich the cultural and tourism ecology of Yangpu and present a different YOUNG youth and YOUNG charm.

As the only inland island on the Huangpu River, Fuxing Island covers an area of about 1.3 square kilometers. It not only boasts unique waterfront ecological resources, but also witnesses the century-long changes of Shanghai's industrial civilization. Since the end of 2024, when the Shanghai Quantum Spatiotemporal Innovation Base was established, the development of Fuxing Island has entered the fast lane. A growing number of cultural events and technological projects have moved in here. Yangpu is also actively promoting the planning and research of the middle and north sections of the Huangpu River with Fuxing Island as the core, creating a new cultural practice sample for people's city building.

Cultivating Brands, Radiating the Entire Region: Empowering Urban Development with Youthful Cultural and Tourism IPs

The Shanghai College Student Tourism Festival, as a distinctive branded event of the Shanghai Tourism Festival, has grown into an important cultural and tourism IP originating from Yangpu, focusing on the youth, and radiating the entire region, after more than a decade of meticulous cultivation and accumulation. It is not only a showcase for youthful talents but also a vital platform connecting universities with the society, promoting cultural and tourism consumption, and driving regional development.

Remarkably, this year's Shanghai College Student Tourism Festival places greater emphasis on the deep integration with major municipal events such as the Shanghai Urban Space Art Season, the Shanghai International Light Festival and "Shanghai Summer". This synergy further expands the collaborative effects of "culture, tourism, commerce, sports, and exhibitions", creating a positive situation of resource sharing, complementary advantages, and mutual empowerment, and vigorously promoting the two-way development and joint improvement of the regional economy and cultural prosperity.

As night falls along the Huangpu River, the call to gather for youth on Fuxing Island has already sounded. With the opening of the 2025 Shanghai College Student Tourism Festival, a series of exciting activities will take place in Yangpu over the next month. This autumn, we welcome citizens to follow the rhythm of youth, step into Yangpu, experience the "Uniquely YOUNG", and together witness this people's city, under the impetus of youthful vitality, shine with even more brilliant and dazzling brilliance.