What would it feel like if a popular Bilibili creator you follow online really came to you, played the piano, sang songs, chatted, and played games with you?

On September 19, the Shanghai Internet Audio & Video Creators Conference 2025 kicked off. At the same time, on the GKIC Square lawn outside the venue, the "Power of Connection" Creators Carnival kicked off with great enthusiasm. As the fan-meeting concert of Bilibili's million-follower creator "Er Dong and Xiao Ming" began, the virtual "triple action" turned into a face-to-face "mutual engagement".

This was not only a carnival for fans but also a vivid practice of the deep integration of online creativity and offline urban space on the fertile ground of premium Internet content creation in Yangpu.

The Concert beyond the Screen: "Our Golden Time Is the Moment We Spend with You"

As evening fell, the lingering rays of the setting sun bathed the lawn in a golden hue. The stage lights came on, and the members of "Er Dong and Xiao Ming" — Er Dong, Xiao Ming, and Wen Zhuo — sat down with their instruments like neighborhood boys. There was no sense of distance, no polite small talk. An original song instantly ignited the atmosphere of the venue.

"The acoustics in a concert hall are different, but it doesn't feel the same as being here. Here, we can more directly convey our voices and emotions to everyone," they said sincerely. This sincerity permeated the entire meet-and-greet.

"Er Dong and Xiao Ming" shared many stories behind their videos that few people knew. For example, the team's unique schedule. "Why do we always shoot videos in the evening? As Xiao Ming puts it, this is our 'golden time'," Wen Zhuo revealed with a smile. "Because the three of us have different sleep issues: I have 'stubborn early rising', Xiao Ming is a 'habitual night owl', and Er Dong needs 'intermittent maintenance'. So, there's not much time each day when we can work together efficiently."

The self-deprecating humor drew knowing laughter from the audience. It felt incredibly special, as if they weren't attending an official event but rather a gathering with old friends. Fans, who usually only interacted with their idols through comments and messages, now sat right in front of them listening to stories about the joys and challenges of creating content.

The interactive segment took the atmosphere to new heights. "Let's play a game next," the host announced, and a song-guessing game that tested teamwork began. "Raise your left hand if you want to be on Er Dong's team, raise your right hand if you want to be on Xiao Ming's team, and raise both hands if you want to join both teams!" The fans' enthusiasm was instantly ignited as they raised their arms enthusiastically. The lucky ones who were chosen rushed to the stage, standing shoulder to shoulder with the content creators. With a keyword thrown out, everyone on and off the stage sang in unison, their laughter and music blending together to create a beautiful scene of an online community truly connecting in the real world.

Beyond the Carnival: The District's Urban Lounge for Gen Z

The concert by "Er Dong and Xiao Ming" was just a microcosm of this carnival. Looking across the entire Being Fun Plaza, it felt more like a giant offline "social circle".

At the Xiaohongshu booth, visitors could test their "creative face profiles"; in the Bilibili interactive area, a long line formed in front of the "energy charging" cycling device, with participants pedaling hard to charge the virtual characters on the screen; on the other side of the lawn, several cosplayers in exquisite costumes were taking group photos, drawing the attention of many passersby.

Here, there were no mere "spectators". Everyone was a participant, an experiencer, and even a co-creator. This relaxed, fun, and highly interactive atmosphere was the charm of online audiovisual content spilling over to the offline world. It broke down the barriers of the screen, allowing the identity recognition and emotional connections of the virtual world to find a foothold in physical space.

Behind all this lies the meticulous nurturing of "youth communities" and the Internet content industry ecosystem in Yangpu. From Internet-famous Daxue Road to GKIC that now attracts many top platforms, Yangpu is providing a fertile ground for content creators.

As "Er Dong and Xiao Ming" shared during their talk about their five-year journey, "When we first started out, the only skills we had from childhood were playing the piano and violin. Everything else, like video editing, lighting, and photography, we learned from scratch." Starting from a 40-square-meter rental apartment, they have now amassed millions of followers. Their story of growth is a reflection of countless content creators.

What Yangpu offers is precisely an environment that encourages the transition from nothing to something, and supports the germination of creativity. It is an "urban lounge" that enables a virtuous cycle of "online dissemination - offline implementation - further online expansion". We hope that every interesting soul can find resonance here.