During the Dragon Boat Festival holiday, Yangpu's consumer market boomed. Aligned with the 6th "55 Shopping Festival", the district emphasized a "youthful", "digital", and "immersive" approach. Under the theme of "Fun in Digital Yangpu", it issued graduation season coupons and introduced the "Cheers for Youth: Graduation Season Carnival in Young City" initiative. These efforts have boosted regional consumption quality, vitality, and charm, offering a delightful consumer experience to students and visitors.

Based on a sample survey by the Yangpu Commission of Commerce, during the two-day holiday from May 31 to June 1, 2025, the 14 key commercial complexes in Yangpu raked in 106 million yuan in just two days, marking a 9.52% year-on-year rise. With an average of over 600,000 visitors per day, up 12.18% year on year, the complexes saw a boost in both sales and footfall.

Igniting youthful passion with themed consumption and discounts

Yangpu introduced graduation season coupons themed "Fun in Digital Yangpu", targeting nearly 100 merchants in the Wujiaochang business district. These coupons offer significant discounts - 60 yuan off for every 200 yuan and 20 yuan off for every 100 yuan spent, igniting consumer passion. Data from the Shanghai Consumer Market Big Data Laboratory shows that from May 31 to June 1, consumer spending in the Wujiaochang municipal commercial center surged by 22.29% compared to the same period of the previous year.

Echoes across the city: Joint ticket stub campaign drives foot traffic

Tapping into the energy of the Bilibili 2025 Graduation Concert, Yangpu organized a graduation-themed ticket stub campaign across key shopping destinations, including Hopson One, Wanda Plaza, Bailian Youyicheng Shopping Mall, Bailian ZX Fun Center, Printemps, KIC, and Shanghai Fashion Center. The district also offered discounted movies, themed photo ops, and up to 60% off shopping, all aiming to unlock the spending power of young consumers. Teaming up with Douyin Life Services, the "Discover the Best of Yangpu" initiative was rolled out, featuring in-store explorations by top influencers with a massive following, boosting the draw for visitors.

Family bonding and consumption energize the festive spirit

Hopson One delivered the first national pop-up event of Chinese anime IP "Please! Take My Red Bean", boosting sales by 87.1% year on year and welcoming nearly 170,000 visitors. Bailian Youyicheng Shopping Mall's "Empowering Youth with Wisdom • Refining Life with Etiquette" growth ceremony saw sales soar by 41.48% year on year. Bailian ZX Fun Center's focus on ACGN attracted flocks of young visitors, boosting sales by 87.1% year on year and increasing footfall by over 1.5 times. Wanda Plaza in Wujiaochang's City Premiere of KK Comic COSPLAY Grand Event and Daxue Road Pedestrian Street's "Two Years of Daxue Road: Youth Never Ends" 2nd Anniversary Themed Market added to the festive atmosphere. The Street LIVE Concert by Talented Singers in Jiangwanli ignited the spirit of youth.