Guided by the spirit of General Secretary Xi Jinping's important directives during his visit to Shanghai, Yangpu District is steadfastly advancing an innovation-driven development strategy, guided by the people's city concept. The district is not just upgrading the national innovative urban area, but also propelling the construction of the "Digital Yangpu" New Quality Innovation Zone with full force. By tapping into its abundant university resources and concentrating efforts on pivotal zones like Yangpu Riverside, GKIC, Future Valley - Bay Valley Innovation Center, Tongji Rim, and Great Innovation Valley, the district is actively embracing technology innovation spillover projects and attracting international innovation elements to foster a vibrant ecosystem for the digital economy and other new quality productive forces.

The Yangpu Data Bureau (YDB) has introduced the "Yangpu at Right Time for Digitalization" enterprise interview series. These interviews, which focused on model companies, offered profound insights into their technological breakthroughs and innovative applications throughout the transformation process. These insights not only serve as valuable references for other companies in Yangpu but also aiding Yangshupu in its evolution towards "Digital Yangpu" and propelling the high-quality development of the local digital economy.

As Yangpu vigorously promotes the digital transformation action framework of the "1235 Work Plan", local tech companies are emerging as key drivers of regional digital governance through their innovative practices. One such national high-tech enterprise, founded in 2010, has consistently pursued the mission of "building a service bridge through digitalization", creating model projects in areas such as Party and mass services, government services, and employee care.

Amid the wave of smart city construction, Zhao Wei, Chairman and General Manager of Shanghai GOBest Information Technology Co., Ltd. (GOBest Soft), stands out as a dedicated trailblazer. Taking on multiple roles, including being a member of the All-China Youth Federation (ACYF) and a member of the CPPCC Yangpu District Committee, he is driven by the mission to "enhance people's well-being through digital transformation". Led by him, GOBest Soft has boldly navigated the challenging waters of digital transformation. The company has blazed new trails in government-enterprise cooperation and created a "people-oriented service network". This has significantly enhanced the quality of urban governance, making it more responsive and caring, all through the power of technology.

Technology Shapes a New Model of Digital Services

"72 Transformations" of Suishen Code

In Shanghai, Suishen Code has become an integral part of daily life. GOBest Soft has leveraged the "All-in-One-Code Service" platform of Suishen Code to develop a variety of extended applications and services. These applications span multiple scenarios, including meeting check-in, service venue check-in, health services, exclusive benefits, scenic spot tickets, and merchant discounts. They connect Party members, workers, citizens, and enterprises, expanding the application scenarios of the "All-in-One-Code Service". By connecting Party members, workers, citizens, and enterprises, these applications have significantly enriched the application scenarios of the "All-in-One-Code Service".

At the 2024 "Digital Yangpu Cup" Urban Digital Transformation Application Innovation Competition hosted by YDB, Menggonghui (Shanghai) Information Technology Co., Ltd., a subsidiary of GOBest Soft, emerged as a top contender. The company's "All-in-One-Code Service" Party and Mass Membership Service Application, leveraging Shanghai's digital ID "Suishen Code", won the third prize in the corporate category, distinguishing itself among numerous participants.

Diverse Technologies Propel Urban Digital Services Forward

GOBest Soft focuses on cutting-edge technologies, specializing in areas like mobile internet, big data, AI, 5G + VR, and blockchain. The company continuously sharpens the innovative prowess of its professional R&D team. It has launched a suite of digital products, including Digital Party Building, Digital Party School, Smart Organization Management, Digital Trade Union, AI-powered Technology, E-Government Services, Digital Governance, and Omni-Scenario AI Assistant. GOBest Soft has partnered with the All-China Federation of Trade Unions, trade unions across over ten provinces and municipalities like Shanghai, Shaanxi, Hunan, and Hainan, as well as leading customers like the Organization Department of the CPC Shanghai Municipal Committee, the CYL Shanghai Municipal Committee, Kweichow Moutai Group, China Railway, and Huaxia Bank.

In line with the innovation-driven development strategy and to advance the intelligent transformation of industries, GOBest Soft leverages large-scale models to reshape conventional working patterns. It has developed a new ecosystem of intelligent services that unifies targeted services, intelligent operations, and knowledge accumulation.

In key areas such as employee training, policy interpretation, and event execution, AI is deeply embedded to drive comprehensive intelligent upgrades. Functions like intelligent customer service, intelligent examination and approval, business guidance, automated data collection, and data-driven decision making significantly boost work efficiency and streamline processes. Meanwhile, AI is utilized to automate content production for publicity, event process optimization, and data analysis. This includes automating tasks such as digital human creation, poster design, video editing, and public opinion monitoring, thereby reducing operational costs and enhancing employee engagement. A specialized knowledge base is built based on policy documents and historical data to train vertical field models. These models can generate compliant content and visual policy explanations. By leveraging high-quality data, a methodology for data construction is established, overall industry costs are reduced, and premium application scenarios are created to solidify the base of digital services.

Bringing Scenarios to Life: A New Vision for Livelihood Services

Since its founding, GOBest Soft has been committed to building a digital bridge between the government and the public, and between enterprises and their employees. The company has developed an ecosystem comprising basic tool software, innovative products, and value-added services. By integrating a multi-modal service matrix and a scenario self-adaptive engine, the "technology + scenario" dual-driven intelligent ecosystem advances comprehensive digital services toward greater intelligence and inclusivity.

"Our focus has long been on digital services for organizations and individuals, spanning areas like Party and mass organizations, government affairs, tech innovation, and inclusive benefits," said Zhao. "Using digital means to provide more targeted services to individuals has been our key research direction for years." With this as the focus, GOBest Soft keeps widening its business scope and rolling out innovative services to offer tailored solutions for diverse groups.

Empowering Party-Mass Work Digitally to Strengthen Organizational Foundation

GOBest Soft's pioneering efforts in digital Party building services have significantly bolstered the digital transformation of Party building. By driving innovation from three key dimensions - theory, system, and methodology, it has not only broadened and deepened the scope of Party building activities but also realized comprehensive informatization across essential areas such as Party affairs management, Party building publicity, study assessment, and Party-mass interaction. These advancements have elevated the overall quality of Party building, enhanced two-way communication between Party organizations and members, and strengthened the unity and rallying power of Party organizations, thus creating a new paradigm for Party building in the digital era.

Moreover, through Party building, cooperation among mass organizations has been significantly enhanced. By leveraging shared resources and unified goals, innovation in Party building has been further stimulated, thereby empowering grassroots governance. This has not only expanded the reach but also improved the quality of grassroots Party building, leading to a stronger sense of achievement and well-being among the public. The tangible outcomes of digital Party building are now being harnessed as a robust catalyst for industrial growth.

Smart Government: Driving Government Efficiency and Digital Transformation

Smart government is pivotal in enhancing government service efficiency and accelerating the digital transformation of government operations. As urbanization speeds up, data related to people's livelihood is surging exponentially. The challenge of extracting valuable insights from this massive data pool to inform government decision making has become a pressing issue for both enterprises and government departments. GOBest Soft, leveraging its sharp market acumen, has developed innovative features like "Intelligent Data Query" and "Read-and-Process Coordination". These tools are designed to tackle this challenge head-on, providing actionable intelligence to support informed governance.

"Intelligent Data Query" leverages natural language processing technology to enable instant data queries, making it much easier to conduct precise data searches and intelligent analyses in government services. This feature is currently being tested in selected government service scenarios. Meanwhile, "Read-and-Process Coordination" offers users guidance on handling procedures and direct access to processing portals by analyzing policies or engaging with advanced models.

In the technology sector, GOBest Soft has not only delved into technological innovation and management services but also driven reforms in the technological system. The company has notably supported the Science & Technology Commission of Shanghai Municipality in building service platforms, including online innovation services, innovation vouchers, technology finance, awards, project management, and research integrity.

Smart Trade Union Pioneers Digital Innovation for Comprehensive Member Services

GOBest Soft has emerged as a key player in the digital transformation of trade unions. With its services extending to 15 provinces and 13 cities across the country, it supports close to 100 central and state-owned enterprises and 700,000 grassroots trade unions.

The company's thoughtfully designed digital trade union platform is engineered on five elements - "one unified cloud infrastructure, integrated data resources, collaborative workflow modules, an AI empowerment system, and one-net service connectivity". It encompasses nearly 100 intelligent application scenarios, such as skill development, flexible employment, legal assistance, support for those in need, matchmaking services, psychological care, daily life support, and inclusive services. This platform is designed to enhance the trade union's overall capabilities in governance, service delivery, operations, and decision making.

Using these digital tools and services, GOBest Soft assists trade unions in transforming their operational models and broadening service delivery channels to workers. This, in turn, significantly boosts workers' sense of participation, achievement, and well-being. The holistic digital approach not only enhances service efficiency and quality but also forges a stronger bond between trade unions and workers, driving the modernization and intelligent evolution of trade union work.

Empowering Youth through Digital Innovation

GOBest Soft focuses on the needs of the youth, leveraging digital tools to drive their growth. The company has partnered with the CYL Shanghai Municipal Committee to develop an event platform, offering young people a streamlined and accessible service channel.

The "Seek Organizations" feature consolidates information on various youth groups, enabling young people to easily connect with like-minded individuals and swiftly become part of a community. The "Seek Activities" feature offers a diverse range of cultural, sports, and public welfare activities, aligning with the varied interests of young people. Regarding employment services, the platform partners with companies to gather job information and offers support in career planning and resume optimization, thereby boosting the overall employability of young people. Meanwhile, the platform addresses the social needs of young people by organizing online and offline networking events, helping them build and expand their connections. As a member of ACYF, Zhao is deeply involved in youth policy research. By harnessing the technological edge of GOBest Soft, he navigates and safeguards the development journey of young people.

Meanwhile, GOBest Soft has turned its attention to the service needs of the elderly. It is developing an intelligent elderly care platform that leverages digital technology to integrate multiple functions, including elderly care policies, facilities, activities, and service applications. This platform caters to the primary needs of home-based, community-based, and institutional elderly care.  Through the "Suishenban" platform, the elderly can conveniently apply for services, access policies, locate facilities, and stay informed about activities with a single click. This initiative not only paves a new path for addressing elderly care challenges but also ensures that the elderly can enjoy a high-quality life in the digital age.

Government-Enterprise Collaboration Pioneers Modern Governance

"Two-Way" Synergy with Yangpu

GOBest Soft, as a trailblazer in digital transformation, embraces an innovation-driven philosophy. By leveraging smart government solutions, it aims to establish a new digital model for government-enterprise collaboration in Yangpu. The district, guided by the principles of "universal sharing, security and controllability, and collaborative innovation", has fostered a supportive environment for businesses. Zhao expressed his admiration: "The business climate here is exceptional. The Yangpu District People's Government and the Yangpu District Trade Union Council have honored us with accolades like the 'Shanghai Workers' Vanguard Crew' title and the Shanghai May Day Labor Medal. These recognitions have truly motivated GOBest Soft to keep pushing forward."

In addition, GOBest Soft has successfully implemented a number of key projects in our district, including the Long-term Care Insurance platform, paperless conference system, online review management system, cultural resource distribution platform, and audit reform information system. Additionally, the company has delivered robust services for website and public account operations and maintenance. Amid the COVID-19 outbreak in Shanghai, the company constructed a big data analytics platform for nucleic acid testing to support public health initiatives in Yangpu. The successful delivery of these projects and services has enhanced Yangpu's capabilities in urban governance and public welfare while also presenting valuable growth opportunities for the company, fostering a mutually beneficial partnership between the government and the enterprise.

Unlocking Data Governance

Grounded in domestic innovation, GOBest Soft has fortified an independent and controllable data security shield. By leveraging domestic architecture to build big data models and utilizing distributed middleware to handle multi-source, heterogeneous data, the company ensures stable data interaction and supports precise decision making, all while strictly following domestic innovation security protocols. Additionally, with a focus on safeguarding employees' rights and interests, the company has implemented a comprehensive system featuring layered technical protection, dynamic authority management, and compliant application.

To ensure data security and user privacy during digital transformation, GOBest Soft has collaborated with the team of Prof. Han Weili at Fudan University to delve into privacy computing. Using this technology, data can be utilized without being exposed, maintaining confidentiality. Furthermore, by leveraging blockchain technology, a reliable data-sharing framework has been created. This framework allows service interfaces to be open while ensuring data security, thus striking a dynamic balance between security and efficiency in government-enterprise cooperation.

Moving forward, GOBest Soft will further explore service models in the "Internet + Party-Mass" domain and enhance the application of specialized large scale models. By leveraging cutting-edge technological innovations, the company will support precise decision making and efficient management in urban governance. Additionally, it will streamline and enhance public service processes to boost quality and efficiency, ultimately contributing to the well-being of citizens.

Amid the digital transformation wave, GOBest Soft closely follows the lead of the Party and government, embracing the people's city concept. Looking ahead, the company will actively engage with Yangpu's "1235 Work Plan", embedding the principles of "universal sharing, security and controllability, and collaborative innovation" into its technology and applications. Grounded in Yangpu, the company will leverage technology to bridge the gap between social governance needs and digital solutions, actively contributing to the creation of a digital hub. Through technological empowerment, the company will drive regional development and measure urban progress with the warmth of data.