With the arrival of April and the Qingming Festival, spring breezes usher in warmth and a riot of blossoms, making it an ideal time for holiday excursions. The Yangpu Culture and Tourism Administration (YCTA) meticulously executed the holiday work directives from municipal and district levels. Through elaborate planning, proactive deployment, and integrated efforts, YCTA not only enriched the supply of cultural and tourism offerings but also maintained a secure, stable, and orderly market environment. Public enthusiasm for travel continued to soar.

I Tourist Reception

Tourist Attraction Reception

The district's tourist attractions collectively welcomed 314,730 visitors, marking a 44.38% increase compared to the same period last year. The breakdown is as follows: Shanghai Gongqing Forest Park saw 193,000 visitors, Shanghai Fashion Center had 76,600 visitors, and Huangxing Park received 45,000 visitors. Throughout the holiday, the attractions were thronged with visitors, and numerous activities were organized in a vibrant and varied manner.

II Cultural and Tourism Activities

Over the Qingming holiday, 14 public cultural venues in the district, including Yangpu Library and Yangpu Culture and Art Center (YCAC), collectively welcomed 17,473 citizens and visitors. These venues hosted 44 offline activities, attended by 4,120 people, and 2 online activities, attended by 800 people. The National Anthem Gallery received 2,716 citizens and visitors, organized 10 events, with 564 participants offline and 2,196 online.

Throughout the holiday, all public cultural venues in the district remained open. Focusing on the theme of "24 Solar Terms: Qingming", a variety of cultural experiences were offered.

With the theme "Resounding National Anthem Honors Heroes and Shapes Loyalty with Red DNA", the National Anthem Gallery initiated a range of red-themed educational tours. By engaging in immersive experiences and interactive practices, it encouraged young people and the general public to honor the heroes, perpetuate the red spirit, and cultivate a deep sense of patriotism.

YCAC teamed up with local business districts to organize an experience of making Qingtuan (Chinese mugwort glutinous rice dumpling) at the Bailian Riverside Shopping Mall and a series of intangible cultural heritage handicraft training sessions at YCAC. Meanwhile, Yangpu Library presented an online event: "The Magic of Paper: Soaring Kites and Spring Paper-cutting".

In celebration of the Qingming Festival, Changhai Road Sub-district launched an event called "Spring Breeze Rises, Kites Take Flight", while Dinghai Road Sub-district organized a "Our Festival • Qingming" plant dyeing workshop on Fuxing Island under the theme of "Rendezvous with Solar Terms: Artistic Nature". These activities, which focused on the traditional 24 solar terms, played a key role in enhancing the cultural confidence of local residents.

During the Qingming holiday, scenic areas in Yangpu presented a diverse array of cultural and tourism activities, offering visitors an enriching and delightful travel experience.

The 24th Urban Forest Flower Exhibition takes place at Shanghai Gongqing Forest Park from March 30 to May 5, with the theme "Celebrating Spring Flowers, Embracing a Better Life". Leveraging the park's naturally thriving trees and shrubs, the exhibition has been meticulously designed into five major zones: "Colorful Forest", "Blossoming in Harmony", "Blush of Clouds", "Radiance of Spring", and "Impression of Floral Shadows". The exhibition features unique attractions like "Memory Forest", "Flora Ne Zha", "Dream Bridge", and "Monet's Garden". Citizens are invited to immerse themselves in a mesmerizing forest flower feast. Here, a dazzling array of blossoms reveals their vibrant hues and intoxicating scents. Expert cultivation skills and masterful garden design come together to create an enchanting experience. Step into this verdant wonderland, where the wild beauty and sweet fragrance of the forest embrace you, offering a profound sense of nature's splendor and its soothing embrace.

The Shanghai Fashion Center has recently unveiled its member point carnival. Members who spend a minimum of one thousand yuan are invited to join a lucky draw for a chance to win a fortune piglet charm bracelet. Additionally, members can indulge in unlimited opportunities to redeem gifts with points or offset cash payments with their accumulated points.

III Market Security

Ensuring Safety and Stability

In a comprehensive effort to maintain safety and stability during the Qingming holiday, YCTA has focused on critical zones, key sectors, pivotal locations, essential facilities, and festival venues. It has launched risk and potential safety hazard checks and rectifications in vital areas such as fire safety, gas management, electrical and fire usage, amusement rides, and emergency response.

Prior to the festival, YCTA collaborated with the Yangpu Fire Rescue Bureau and Public Order Division of the Yangpu Public Security Sub-bureau to conduct a joint training session on standardized operations and fire safety for guesthouses and hotels in Yangpu. This initiative significantly enhanced the primary responsibility awareness for standardized operations and work safety among local guesthouses and hotels, thereby elevating the overall service quality of the industry. YCTA has diligently adhered to the city and district's directives for the culture and tourism market during holidays, enhancing on-duty arrangements and oversight of industry operators to ensure a safe, well-regulated, and pleasant holiday experience.

Enhancing Complaint Management during the Holiday

During the Qingming holiday, 150 tourism complaints were tackled via the hotline and public expectations were met promptly. The period saw zero major safety incidents or mass complaints.