The Petjoy Fashion Week 2025 recently took place at the Shanghai Fashion Center in Yangpu Riverside. Over the course of three days, the event drew more than 80,000 visitors and featured over 100 brands from 18 countries and regions.

Over the past few years, in a bid to transform Shanghai into a globally renowned consumer hub, Yangpu has focused on elevating the "Fun in Digital Yangpu" consumer brand. Anchored in the distinctive regional consumption features of "immersive experiences", "digital innovation", and a "youthful vibe", the district has actively fostered specialized sectors, including live-streaming, ACGN, and the pet economy. Through a synergistic approach that embeds and interconnects commercial, tourism, cultural, sports, and exhibition resources to facilitate sharing of content and traffic, the district has not only spurred innovative consumer engagement but also elevated the quality and scope of service consumption. This holistic strategy has propelled the district toward enhanced consumption quality, a surge in vitality, and an ascent in overall appeal.

During the Petjoy Fashion Week 2025, the 2025 Pet Fashion Trend White Paper, published by the Chinese professional fashion information platform POP-FASHION, unveiled a striking market dynamic. Despite pet food and medical care continuing to hold significant market share, there has been an explosive growth in pet supplies, particularly clothing. The data shows that between 2018 and 2023, the compound annual growth rate for pet supplies was an impressive 13.6%. Looking ahead, the Chinese pet supplies market is forecasted to reach a staggering 48.4 billion yuan by 2025. "Categories such as toys, clothing, and healthcare products are emblematic of the consumption upgrade among pet owners. The rapid expansion of these segments reflects a broader trend: the increasing sophistication of pet consumption needs and the alignment of the pet industry with human consumption patterns."

Research indicates that the 25-to-34 age group constitutes the core of China's pet owners, representing 61.7%. This population's purchasing decisions are largely propelled by emotional considerations. They are inclined to invest in products that elevate their pets' living standards and offer emotional solace. Pet accessories that boast distinctive designs and personalized touches do more than just enhance the fashion quotient of cats and dogs; they have become an essential element of style for young pet owners.

The inaugural Petjoy Fashion Week took the stage in October 2023, thrusting the notion of pet fashion into the limelight. Fast forward to the fourth edition this year, the event has witnessed a surge in participating brands, surpassing the hundred mark. The format has diversified, and the scope for cross-industry collaborations has broadened significantly.

According to Zhang Xin, General Manager of Shanghai Fashion Center Park Management Co., Ltd. and Head of the Petjoy Fashion Week project, pet fashion has transcended the realm of mere clothing - it has now spawned an array of related products.

"Parallel to the evolution of human fashion, the pet fashion sector is progressively forging a comprehensive ecosystem. We recognized this opportune moment in the industry's growth and established a premier, professional platform for brands to engage in exchanges, conduct transactions, access services, and boost sales. Our aim is to promote the advancement of the pet fashion industry."

Amidst its expansion in scale and capacity, this edition of Petjoy Fashion Week has gone above and beyond to facilitate the seamless integration of technology and consumption, spearheading cross-sector collaborative innovation. In a pioneering move, it has partnered with JD Pet, Xiaohongshu, Douyin, and Dewu to create a "see now, buy now" digital shopping experience. The trailblazing collaboration with LOVOT is propelling the pet industry into a new era of intelligent and emotionally driven services. Furthermore, it has joined forces with a diverse array of brands, including MINI, Dyson, Chagee, Haier, and Seagull, to reimagine human-pet fashion spaces and products from diverse perspectives. It has also teamed up with the Shanghai International Fashion Education Center to inaugurate the "SIFEC Pet Fashion Education Center", signifying the formal establishment of an industry-education integration platform centered on pet fashion. The cross-industry alliances with CPIC and Shanghai Rural Commercial Bank are also a testament to the national initiative of leveraging financial power to fuel industrial growth.

The Petjoy Fashion Week has emerged as a vast platform for the multifaceted and integrated development of the pet economy, nurturing the growth of numerous new domestic and international brands. This year's event witnessed two fashion shows helmed by college students. "The notion of the pet economy is still in its nascent stage in China. Many brands commence as independent designers, progressively nurturing studios and eventually blossoming into commercial entities. Meanwhile, overseas brands are dipping their toes into the Chinese market by participating in the Petjoy Fashion Week," said Zhang.

Hosting the Petjoy Fashion Week, Yangpu is actively constructing a livestreaming economic hub worth hundreds of billions yuan, blending digital and real-world elements. Recently, the "Fun in Digital Yangpu" urban shared livestreaming room, developed by the Yangpu Commission of Commerce (YCC) in collaboration with Wujiaochang Sub-district and STI Group, debuted at Wujiaochang Plaza. Linked with the Petjoy Fashion Week, it will forge an organic loop where immersive environments spark viral content that directly drives purchasing behavior.‌

According to Bao Funan, Deputy Director of YCC, this innovative commercial space combines livestreaming interaction, immersive experience, brand display, and shared scenes. It garnered over 56,000 viewers on its online livestreaming debut and holds promise for uplifting Yangpu's consumption quality.