Yangpu's consumption market boomed during the Spring Festival holiday！

Through the "2025 New Year Shopping Season", Yangpu deeply integrated the regional consumption features of "youthfulness", "digitization", and "immersion". Under the theme of "Exploring Digital Yangpu", consumption vouchers were distributed in two batches, and the "Enjoy Young City • Year of the Snake Shopping Plan" was launched to ignite the consumption enthusiasm during the Spring Festival holiday. This initiative further promoted the improvement of regional consumption quality, vitality, and charm.

This Spring Festival, the business districts, shopping malls, and commercial streets in Yangpu were bustling with people and thriving with consumption, achieving a successful start. They showcased a unique and charming picture of the festive atmosphere and the lively and warm atmosphere) of the Shanghai-style Spring Festival.

Offline consumption booms

Data from the Shanghai Consumer Market Big Data Laboratory indicates that during the 7-day holiday from January 28 to February 3, 2025, the Wujiaochang city-level business center achieved sales of 157 million yuan, up 5.2% year on year. Statistics from the Yangpu Commission of Commerce (YCC) show that the total turnover of 14 major commercial complexes in the district reached 290 million yuan, up 4.7% year on year, registering 3.04 million visits, up 8 year on year.4%. This marks a dual increase in both sales and foot traffic.

Online consumption flourishes

Under the guidance of YCC, platforms such as Douyin, Meituan, Dewu, and OCJ took active part in the "2025 Shanghai Online New Year's Goods Festival". Focusing on the needs of the festive season, these platforms elaborately organized a variety of New Year's goods festivals, heartfelt gifts, and fun shopping activities, enriching new consumption supplies, and achieving a robust supply and demand.

Warm-Hearted Consumption Vouchers Fuel New Spring Consumption

Yangpu strengthened government-enterprise collaboration: Before the festival, in coordination with Meituan's Xiaoxiang Supermarket, 202,100 "Exploring Digital Yangpu" retail consumption vouchers were issued, driving a 32% year-on-year increase in sales, with a redemption leverage ratio of nearly 1:4. Around the Lantern Festival, the district will further expand the categories and scope of consumption vouchers, work with Douyin to issue additional retail vouchers, and jointly distribute accommodation and sports category vouchers with Meituan and Douyin.

Yangpu enhanced government-bank integration: The district supported the pilot launch of the "Shenyin Zhilian" commercial space-time traffic attraction project at Wujiaochang Hopson One. Through the Cloud Universe Starry Sky large-scale model, 60,000 consumption vouchers were issued, covering nearly 200 full-service dining and retail merchants. This initiative drove a 14.3% year-on-year increase in Hopson One's holiday sales, achieving precise commercial reach and empowerment through technology.

The integration of commerce, tourism, culture, sports, and exhibitions creates a carnival with diverse scenarios

Yangpu launched the "Enjoy Young City • Year of the Snake Shopping Plan", organizing over 30 New Year promotional activities by various merchants and platforms within the district. Guohua Plaza saw a year-on-year increase of 16.2% in sales and 28.9% in foot traffic. Themed events such as MEET678's "Good Fortune for the Year of the Snake", Shanghai Fashion Center's "All the Best in the Year of the Snake", and Bauhinia Square's "Natural Treasure Coral Exhibition" created a vibrant consumption atmosphere for the Year of the Snake.

While enriching the variety and improving the quality of activities, the commerce, culture and tourism, and sports departments guided commercial complexes and streets like Wujiaochang Wanda Plaza to collaborate with over 20 local scenic spots, hotels, and sports venues. They introduced the "Exploring Digital Yangpu" integrated package of commerce, tourism, culture, sports, and exhibitions, along with visitor-friendly services. This initiative drove a 7.5% year-on-year increase in Wanda Plaza's holiday sales and a 27.6% increase in foot traffic, creating a high-level consumption promotion pattern where demand drives supply and supply creates demand.

Cross-dimensional resonance sparks new consumption trends

Meanwhile, Yangpu accelerated the development of the ACGN-themed Wujiaochang business district. "Bailian ZX Fun Center" signed contracts with over 60 branded merchants, with 80% being first-of-their-kind stores. Wujiaochang Wanda's WAN ACGN Street opened, and Hopson One featured continuous cultural performances and pop-up events like "Dog-Snake", and Bailian Youyicheng Shopping Mall introduced the "Super Bird Art Center" pet shop concept.

Building on the popularity of the Shanghai AGCN Festival, there were collaborations such as the Pizza Hut × Wuthering Waves carnival, the New Year product launch of Blue Archive, the anniversary celebration of "Xumi Goods" with exclusive benefits, the "Mowaoxiong" New Year's Goods Festival, the limited-time city walk event of "Love and Deepspace 3.0", and the launch of the Honor of Kings "Embracing Good Fortune" event. These activities refreshed the shopping experience, attracted huge crowds, and unleashed consumption potential, with Bailian ZX Fun Center recording a 25.7% year-on-year increase in sales and an 89.7% increase in foot traffic.

Green upgrade with trade-ins boosts Spring Festival consumption

Before the Spring Festival holiday, the Rules for the Implementation of National Household Appliance Trade-in Subsidy Policies by Shanghai in 2025, and the Rules for the Implementation of National Subsidy Policies for Purchasing New Mobile Phones, Tablet PCs, and Smartwatches (Bracelets) by Shanghai in 2025 were rolled out. YCC promptly convened a work meeting on the purchase of new digital products and the trade-in of old appliances, inviting representatives from companies and stores such as Douyin, Dewu, OCJ, Yingketong, Suning e-buy Plaza (Wujiaochang), Lenovo Hopson One Store, and OPPO Wanda Plaza Store. The meeting conveyed the latest requirements for trade-in work from both the city and district levels, ensuring that through enhanced policy promotion, increased employee training to handle large crowds, and reasonable pricing, sales volumes would be boosted.

Under the guidance of YCC, Suning e-buy Plaza (Wujiaochang) took the lead in implementing the "National Subsidy Policies for Household Appliance and 3C Product Trade-ins". By collaborating with branded factories and banks, a multi-party subsidy synergy was formed, involving the government, Suning, factories, and trade-in initiatives. This effort drove a year-on-year increase in sales volume of 107.3% during the Spring Festival.