In the eyes of many anime and game fans, Shanghai has now become the "capital of ACGN". Yangpu, as a gathering place for "Generation Z" youth, has been focusing on the development of the ACGN industry. How Yangpu harness its geographical, talent and resources advantages to inject momentum into this emerging industry? How Yangpu leverages the youthful energy of ACGN to empower the urban construction of Yangpu to the greatest extent?

The ongoing Fun Anime and Game Expo at Yangpu's Ji Xi Studio has become a must-visit destination for ACGN enthusiasts.

To further advance the regional development of the ACGN industry, a symposium was held, bringing together practitioners from various sectors such as venue management, curation, event planning, peripheral sales, and fan clubs. Also present were representatives from multiple government departments, including the Yangpu Commission of Commerce, the Yangpu Culture and Tourism Administration, the CYL Yangpu District Committee, and the Yangpu Investment Promotion Office.

At the symposium, practitioners shared their experiences, discussed the challenges they face, and offered valuable suggestions for the development of the ACGN industry in Yangpu. Government departments provided additional information and responded to the issues raised.

Yangpu is embracing this emerging industry with a development strategy that emphasizes specialization, uniqueness, market orientation, and integration. By aligning with the diverse needs of Shanghai's ACGN industry, the district aims to enhance the visibility, influence, and contribution of its regional industry. This multi-pronged approach is designed to drive comprehensive industry upgrades and stimulate consumption growth.

At the symposium, practitioners were informed that Yangpu is set to delve deeper into achieving a harmonious balance between emerging and traditional industries. The focus will be on issues of industrial development such as setting production standards, boosting independent innovation, broadening the industrial chain, tracking market trends, and ensuring industry security. This exploration aims to uncover new avenues for policy support. "This not only illuminates the path for our investment in the ACGN industry in Yangpu but also boosts our confidence in the district's ACGN industry prospects. Our optimism towards Yangpu remains steadfast," said a practitioner.

The year concluded with a significant milestone as the inauguration of Bailian ZX Fun Center & Shanghai ACGN Festival took place at Wujiaochang Plaza. This event signified a crucial stride in Yangpu's strategic positioning within the ACGN industry landscape, offering an enriched, multifaceted, and immersive experiential space for the vast community of ACGN aficionados.

In the bustling Wujiaochang business district, adjacent to Bailian ZX Fun Center, Bailian Youyicheng Shopping Mall is gearing up for a flurry of openings of ACGN peripheral stores. Meanwhile, Hopson One is actively bringing in a series of trending ACGN IP pop-up events, attracting a continuous influx of young visitors to the mall.

The newly inaugurated Wujiaochang Hall C • Valley WAN ACGN Street has become a hub for over 10 unique ACGN brands and features irregular IP pop-up events. The street also boasts a variety of engaging spaces, including the Goods Market, the Otaku Dance Club, the Chi Forest Live House, and the ACGN Makeup Room, providing consumers with an unparalleled 24-hour immersive ACGN experience. Previously, Wanda Film announced a partnership with the popular game Genshin Impact, launching a series of limited-time activities called Screen Journey: A Date with Light to celebrate the game's fourth anniversary.

Just a short 10-minute walk from the Wujiaochang business district, 700-meter-long Daxue Road is a melting pot of diverse restaurants, bars, and cafes. This area is also home to several treasure "goods shops" (ACGN merchandise stores) which are a paradise for ACGN enthusiasts. In addition to these shops, even the bookstores tucked away in the alleys have an anime-inspired aesthetic.

Yangpu has successfully created a full-day immersive ACGN roaming route by connecting specialized stores with catering and entertainment stores, and by integrating interactive elements such as consumption discounts, cosplay stamp collections, and location check-ins. Industry leaders like Bilibili and Papergames, along with over 30 other businesses from across the industry chain, have chosen to establish a presence here.

Looking ahead, guided by core socialist values, Yangpu will continue to use China chic as a springboard to explore the integration of subcultures with mainstream culture, optimize policy support, optimize the support system, and step up the cultivation and introduction of enterprises engaged in content creation, platform operations, and the development of derivative products. These efforts are aimed at further leveraging the ACGN industry to boost the regional economy.