Tucked away in Xinjiangwancheng is a forest-themed complex mall—“UFUN·Shanghai U FUN”—comprising both Box and block forms. It offers the pleasure of wandering through a shopping center and the freedom of a block-style experience, making it a favored destination for many local families for shopping excursions.

From today until April 27, the mall’s Ideal FUN Flying Season is collaborating with ChiLL ChiLL PARK, a creative brand collective from Guangzhou’s trendsetting Dongshankou area, to craft a park-style ideal lifestyle within the department store setting. This presents niche and intriguing brand retail spaces, inviting consumers to explore “what truly constitutes the right way to live in the city.”

On-site, a brand IP kiosk with a fun and relaxed theme is launching Shanghai-exclusive “Perky Wild Reads,” allowing consumers to partake in an alternative view of ideal living. Additionally, the mall is hosting exhibitions by collaborative artists in the vicinity, including surprises like the “WGG Little Ghost X ChiLL ChiLL PARK” co-branded Tee going live. Hidden “ChiLL ChiLL PARK” capsule toys dispense fresh air from Guangzhou's Yuexiu Park; scrape a “Duck Duck Joy” card or participate in a seesaw challenge to win surprise gifts. Concurrently, select WGG Little Ghost merchandise will permanently feature in the “ChiLL ChiLL PARK” brick-and-mortar store.

Furthermore, during the event period, any visit to a beverage shop adorned with kite decorations and any purchase there will earn a complimentary limited-edition cup sleeve. From April 20-22, cumulative daily spending of RMB 666 earns a limited-edition tote basket, and spending of RMB 888 earns an inflatable sofa, with the mall additionally promoting discounts and special offers across multiple brand stores.

The mall’s relevant responsible person stated that in the future, while meeting the needs of community residents, the mall will continue to drive the commercial development of the entire Xinjiangwancheng. It aims to enable people to find their ideal methods of living, shopping, and leisure here.

Partial Activity Introduction  

ChiLL ChiLL PARK  

Giant Seesaw + Artist Customized Merchandise  

Location: Mall Ground Floor, Entrance 1, Outdoor  

Dates: Starting April 21 until April 27  

Chill Cool Gifts Galore  

Exclusive member benefits live, chill out life  

Dates: From today until April 27  

9 Points for Limited Edition Merchandise  

During the event, 9 points to enter a draw with a chance to win prizes such as a CHILL inflatable sofa, hand fans, stickers, and other cute merchandise  

Location  

Shanghai U FUN Shopping Center (No. 1388 Yinhang Road, Yangpu District, Shanghai)