The much-anticipated Xiaomi SU7 has become a sensation upon its debut. This domestic new energy vehicle (NEV) created many "myths" during the reservation stage, changing the public's perception of domestic NEV brands. On April 15, Xiaomi SU7 pulled into Jiangwanli, Yangpu during an exclusive experience session on Douyin Mall's Brand Member Day, attracting flocks of young people.

At 10:00 a.m., the rush hour in Jiangwanli Park, young workers were busy photographing the Xiaomi SU7 even though they were in a hurry. Two popular cars in gulf blue and rosy purple respectively were on display. The car show will run from April 15 to 17, and there were no enough test vacancies on the first day, showing the great appeal of Xiaomi SU7 to young people, according to a staff member.

The young, mainly Generation Z, has always been the key consumer group in Jiangwanli. With high education and good reception of new ideas and things, they have high demand for socializing & entertainment, life quality and cultural experiences. Based on the perception of these young consumers, Jiangwanli has positioned itself as "Youthful Block X", looking to create an energy field for the socializing of young intelligent consumers. "Jiangwanli is not only an extension of daily work and socializing for young people, but also a clear expression of their lifestyle and cultural attitude," said a person in charge of Jiangwanli.

Since its opening, Jiangwanli has resorted to Douyin's resources in different industries, brought in artist resources and powerful brands, and continuously carried out crossover cooperation, transcending the traditional business framework. Thanks to Douyin's strong influence as a social media platform, Jiangwanli has delivered a lot of unique brand activities and consumer experiences. In addition to the car show, Jiangwanli also planned bazaars with other themes such as beauty makeup and cute pets, forming a two-way interaction with young customers through valuable content communication.