To thoroughly implement the "service package" system for key companies, Chen Jining, Secretary of the CPC Shanghai Municipal Committee, visited Shanghai Bilibili Technology Co., Ltd. and Henkel (China) Investment Co., Ltd. on March 18, presiding over meetings to solicit the companies' opinions and suggestions, and helping address their specific problems. We are thoroughly studying and implementing the spirit of General Secretary Xi Jinping's important speeches during his visit to Shanghai, focusing on the important mission of building Shanghai into five centers, comprehensively deepening the reform and opening-up at a higher starting point, promoting the implementation of the "service package" system for key companies with more practical measures, and sparing no efforts to create a top business environment that is market-oriented, law-based and internationalized, he said. The companies are welcome to seize the opportunity of the high-quality development and modernization of Shanghai, go with the trend of industrial upgrading, market upgrading and consumption upgrading, further deepen their operations in Shanghai, strengthen and improve their primary business and help create a sound ecology, thus continuously enhancing their core competitiveness.

Sticking to the right direction, focusing on content construction, strengthening value guidance, creating a sound network ecosystem, and introducing Chinese culture to the world

As a local Internet company growing up in Shanghai, with an average of 336 million active users per month, Bilibili is a comprehensive video community with a great concentration of young people in China. Chen watched a display of cultural and creative products at Bilibili, listened to an introduction to the company, as well as its IP licensing and brand cooperation, learned about the planning and construction of Bilibili Next-Generation Industrial Park, exchanged views with the company's management team on the company's business development and core business, brand building, industrial ecology and other issues, and inquired about the problems and difficulties that need the government to help solve.

As a well-known Internet platform, Bilibili has distinctive innovation DNA and cultural DNA that fit in with Shanghai's direction of urban industrial development and cultural development, Chen said. We should stick to the right direction, focus on content construction, strengthen value guidance, create a sound network ecosystem, and introduce Chinese culture to the world. We should leverage our advantages in attracting attention with activities and empowering business entities, fully explore the cultural connotation and lifestyle of the city, actively plan and organize more activities favored by young people, so as to create a new urban cultural and tourism brand. We should seize the new opportunity of the new-round scientific revolution and industrial change, deepen our operations in new areas, improve our business layout, deepen technology R&D, create new application scenarios, and better build new advantages for development. Relevant departments and districts should enhance all-round integration, provide more targeted and precise policies and convenient services for corporate development and talent gathering, and help companies to develop and innovate without distractions and talents to work at ease.

Giving full play to brand, professional and industrial advantages in daily consumer goods, continuously enriching the supply of quality products, and launching more global new products first in Shanghai, so as to better help Shanghai build an international consumption center

Henkel that has operated in China for more than 50 years has set up its Asia-Pacific headquarters in Shanghai. The company has continuously increased investment in Shanghai in recent years, and its new Asia R&D Center for Consumer Brands with an investment of nearly 100 million yuan was put into operation last year. Chen visited the center's packaging laboratory, laundry and home care laboratory, product evaluation laboratory, etc., learned about the R & D, production and marketing of the company's consumer goods, adhesives and other products, exchanged views with the company's management team on increasing R & D investment, stepping up open innovation and the cross-border flow of data, strengthening the protection of intellectual property rights and other issues, and introduced the plan to upgrade the company's foreign-funded R & D center in Shanghai.

The advancement of Chinese modernization has brought a new opportunity for consumption upgrading and industrial upgrading, Chen said, welcoming Henkel to give full play to its brand, professional and industrial advantages in daily consumer goods, continuously enriching the supply of quality products, and launching more global new products first in Shanghai, so as to better help Shanghai build an international consumption center. He hoped that Henkel would develop and launch more advanced products and technologies in line with the trend of digital, intelligent and green development, and would play a leading role in creating a green and low-carbon industrial supply chain system. Based on the implementation of the "service package" system for key companies, Yangpu will strengthen regular communication and coordination, and support Henkel in launching more R&D functions and innovation projects in Shanghai to better serve the Chinese and global markets.

The municipal leader Li Zheng accompanied Chen for the visit.