This year marks the fifth anniversary of the proposal of the People's City concept. As the place where it was first proposed, Yangpu, with its booming digital economy development and vibrant life, let's feel this increasingly "YOUNG" people's city...

The People's City is built by the people and for the people. This year marks the 5th anniversary of the proposal of the People's City concept. As the place where the People's City concept was first proposed, over the past five years, the whole district has deeply practiced the People's City concept, insisted on leaving the best resources to the people, serving the people with the best supply, and successfully created vivid practical glimpses of practicing the People's City concept. The District Government Press Office, People's Daily Online Shanghai, and the District Media Convergence Center have launched the "People's City Yangpu Answer Sheet" to showcase the vivid picture of the city making life better.

At present, our district is making every effort to create the "Digital Yangpu" industry brand. The number of digital economy-related enterprises in the district has reached 7,000, gathering a group of new-generation leading digital economy enterprises such as Douyin, Meituan, BILIBILI, Xiaohongshu, and JD Dada. An innovation-oriented modern industrial system with the digital economy at its core is gradually being built. In 2023, the software and information service industry centered on the digital economy in our district generated revenue of over RMB 260 billion, accounting for more than 40% of the total revenue of enterprises in the district and about 1/6 of the city's total. How does our district, which has proposed to create the warmest business environment, serve the development of the digital economy well?

Being "New" in Measures, Creating a Resounding "Digital Yangpu" Industry Brand

The three latest innovative measures for the business environment launched by our district are: the "Warmth of Yangpu Global Traders" foreign investment service brand with four major actions, six measures for the network information to promote and optimize the business environment, and the procuratorate's focused measures to serve and ensure the healthy development of the online new economy and help create the warmest business environment. Among them, the four major actions of the "Warmth of Yangpu Global Traders" foreign investment service brand include "action to attract foreign investment and increase capital, action to promote foreign enterprises to improve quality and increase capacity, holding brand investment promotion activities, and action to strengthen foreign business investment protection."

Our district is one of the areas with the highest innovation density and talent density in Shanghai. It gathers more than 10 well-known universities such as Fudan University, Tongji University, and Shanghai University of Finance and Economics, with 180,000 college students (undergraduates account for 20% of the city's total, and graduate students account for 30% of the city's total). It is home to more than 100 R&D institutions and a large number of technology enterprises.

Two years ago, our district pioneered the focused enterprise chief service officer system. At present, on the basis of the original 25 chief service officers, our district has selected more than 140 people from the frontline investment promotion and enterprise service personnel across the district to form a service butler team. The butlers promptly respond to enterprise needs, monitor enterprise development situations, smoothly convey enterprise information from bottom to top, and focus on building the butler team to ensure that the butlers implement relevant services.

At the same time, our district has also sorted out and refined 46 "policy practical packages" covering various fields such as special funds, technology support, enterprise honors, talent services, tax services, and others, formed from the policies and public service projects that have been introduced and implemented by 25 departments and 12 sub-districts in the district, and delivered them to enterprises point-to-point.

In addition, since the beginning of this year, our district has held several joint consultation meetings to address the demands of focused enterprises such as Meituan, Douyin, Torch Electron, and SAIC Maxus. As of the end of June, 287 enterprise demands have been collected through various channels, of which 283 have been resolved, and 4 are in the process of being transferred and tracked, with a resolution rate of 98.6%.

Our district currently has more than 1,700 foreign-invested enterprises, of which 44 are regional headquarters and foreign-funded R&D centers of multinational companies. In line with the regional innovation development orientation, foreign-invested enterprises are transitioning from manufacturing to innovation and R&D. In the past three years, 71 enterprises, including Bilibili Technology, Rox, CCCIS, and Agora, have increased their investment by more than USD 1.3 billion in total.

In building an international business environment, our district has focused on creating the "Warmth of Yangpu Global Traders" foreign investment service brand. In recent years, it has successively established professional service institutions such as the Shanghai Yangpu International Chamber of Commerce, the Cross-border E-commerce Development Alliance, the "Yangfan" AEO Enterprise Service Station, the "Silk Road E-commerce" International Think Tank Alliance, and the Digital Trade Development Service Center (Enterprise Going Overseas Development Service Center) to further strengthen exploration and innovation in cross-border trade customs clearance, cross-border payment and electronic invoicing, cross-border logistics tracking, risk monitoring, and actively create a new highland for going overseas services.

At the same time, our district is also creating an "integration of digital and real economy live-streaming economy cluster" that integrates high-quality products for live-streaming economy, content creation, talent cultivation, and public services to help and support enterprises in opening up new fields, winning new tracks, and cultivating new drivers.

Focusing on the Grassroots, Launching the "One Street, One Product" Service for Enterprises

This year, Yangpu District's plan for optimizing the business environment has been updated to version 7.0. To let enterprises feel the sincerity of the government and the "temperature" of the business environment, the grassroots level is the most direct touchpoint. To this end, our district's 12 sub-districts have launched the "One Street, One Product" project based on their localized service advantages and functional positioning.

For example, Yanjixincun Sub-district has launched the "Three Packages, Three Circles, One Mechanism." "Three Packages" refer to the policy "service package," enterprise benefit "resource package," and division-level leaders' guarantee for focused enterprises. "Three Circles" refer to promoting the mutual integration of the sub-district's chamber of commerce circle of friends, financial circle, and industry-academia-research circle. "One Mechanism" refers to the "211" business environment working mechanism. Siping Road Sub-district has launched the "Concentric Circles" around Tongji business service brand. With the "big design" industry as the main line, the "concentric" of concentric circles not only contains the meaning of around Tongji but also symbolizes the concept of "sharing weal and woe, uniting as one" among the sub-district, committees and offices, enterprises, and other parties within the scope of Siping.

Since 2018, our district has formulated and implemented the district's optimization of the business environment 1.0-7.0 version plan for seven consecutive years, established a leading group for optimizing the business environment and promoting investment development with the "District Party Secretary + District Mayor" as the dual leaders, set up community business environment optimization offices in 12 sub-districts, focused on key areas such as market access, investment construction, innovation and entrepreneurship, and launched 694 reform measures to make every effort to create a market-oriented, rule-of-law-based, and international business environment. In March this year, the "Implementation Plan for Yangpu to Focus on 'Four Innovation Strengths,' Upgrade 'Four Major Services,' and Make Every Effort to Create the Warmest Business Environment District" was also launched.

Compared with previous years, Yangpu's business reform plan has two outstanding features this year: First, it closely focuses on the sense of gain and feeling of enterprises, guided by the "five givings" objective, to fully build the "warmest business environment district" brand. Second, it closely focuses on the "four innovation strengths" task system, strengthens integrated coordination, and comprehensively upgrades the four major services.

In terms of industrial chain strengthening and enhancing the service power of all-factor coordinated development, our district uses the chain leader system of focused industrial chains as the guide to make every effort to build the "Digital Yangpu" brand. We focus on 12 subdivided industrial chains such as Internet e-commerce and online entertainment, establish an integrated working mechanism of chain leader coordination, secretary-general unit overall promotion, joint convener collaborative tackling, and expert guidance and suggestions, and improve the level of industrial chain collaborative construction. We strengthen the integration of industrial policies, build a "1+N+3" new round of industrial policy system framework with the digital economy as the main focus, and issue policy guidelines and special policies on scientific and technological innovation source, cultural creativity, life and health, advanced manufacturing, and industrial talents. We carry out the "Thousands of Enterprises on Douyin" action to empower the digital transformation of small and medium-sized businesses; coordinate and promote the opening of low-altitude distribution logistics air routes for unmanned aerial vehicles by Meituan and JD Dada. We strengthen government-enterprise communication and open co-construction, establish the city's first district-level Internet industry social organization (District Internet Development Association), the "Silk Road E-commerce" International Think Tank Alliance, the District Science and Technology Innovation Promotion Association, and the GKIC International Innovation Ecosystem Alliance. We jointly build the DIU International Design and Manufacturing Alliance headquarters base with the China Academy of Art, and jointly build the Future Valley-Bay Valley Innovation Center with Fudan University and Shanghai Urban Investment.

From 1.0 to 7.0, Yangpu District's measures for optimizing the business environment are updated every year, continuously upgrading and focusing on making efforts in the sense of enterprise feeling, convenience of handling affairs, and precision of services, making the "warmest business environment district" increasingly livable, business-friendly, and commerce-friendly.