The Wujiaochang business district has undergone over two decades of evolution, now boasting KIC, an open block and New Jiangwan City, a hub for numerous high-quality corporate headquarters. The area's diverse commercial amenities and innovative, open atmosphere have transformed the Wujiaochang business district into a vibrant emblem of Yangpu.

In June of this year, the Wujiaochang business district recorded an average of over 300,000 visits per day, placing it among the city's most frequented business districts. The district's dynamic energy is fueled by the intellectual prowess of prestigious universities like Fudan University, Tongji University, and Shanghai University of Finance and Economics, as well as the presence of high-density innovation industry clusters including ByteDance, Bilibili, and Papergames. Furthermore, the unique local resources such as Daxue Road, Jiangwan Sports Center, and Qiujiang Road have contributed a steady stream of vitality to the area's development.

KIC

New Jiangwan City's Aerial "Diamond Corridor"

Leveraging the unique resources of leading enterprises and top-tier universities, Yangpu is currently emphasizing "digitalization", "youthfulness", and "immersion" to lead by example. It aims to create an international and locally distinctive the Wujiaochang business district brand, integrating and developing an international consumer aggregation area, which supports Shanghai's ambition to become an international consumption center city.

Digitalization

A cohort of leading online new economy companies, backed by a wealth of IP resources such as Douyin, Bilibili, and Papergames, are precisely capturing the opportunities for online IP and offline collaboration. They are using their vast online traffic to drive the operations of offline physical stores, thereby propelling the development of the Wujiaochang business district.

At Douyin Square, Jiangwanli Meet678, branded as the "X junction for the young", partnered with IP initiatives like "Douyin Beautiful Scene" to organize co-branded events such as the "Street Music Festival". These events not only boosted the block's popularity and traffic but also fostered a relaxed, youthful lifestyle. Furthermore, Jiangwanli innovatively planned various consumption scenarios for different times of the day, strategically introducing a variety of business formats including coffee shops, bookstores, light meals, and bars, to provide consumers with a comprehensive consumption experience.

"Street Music Festival" Makes Its Way to Jiangwanli Meet678

On Daxue Road, Bilibili teamed up with the documentary The Story of Chuaner to launch a barbecue restaurant of the same name; Bilibili's gaming division established an authorized experience store for Boiling Life, incorporating numerous game elements from Bilibili to create an immersive offline dining experience.

Daxue Road - Officially Licensed The Story of Chuaner Experience Store

Daxue Road - Officially Licensed Boling Life Experience Store

Youthfulness

The Wujiaochang business district, surrounded by universities, major corporations, and international communities, has attracted a significant number of customers with high cognitive and spending power, turning the area into a testing ground for brand development and innovation.

The vibrancy of the young university crowd has led to the opening of numerous trendy shops, including ENCOMPASS, a fashion trend brand focusing on "remark"; DISCUS MART, an American collegiate style brand with a two-story store; KIKS, a trend culture platform; and BROFUN, a trendy sports and cycling brand, among others.

Fashion Trend Brand ENCOMPASS

AOKKA, initially a "coffee factory", specialized in coffee production, importation and agency of high-end coffee equipment, and training services for café operations. As a 10-year veteran in local specialty coffee roasting and raw materials, AOKKA has established its first physical coffee store in Jiangwanli, pioneering innovative practices with a "camping social" theme.

Jiangwanli Meet678 - AOKKA Café

The diverse and niche interests of the young generation have given rise to a niche business ecosystem. On Daxue Road, one can discover vintage audio-visual stores steeped in nostalgia; and for ACGN aficionados, there are pilgrimage sites such as animate, ChaoπGOODS, and COMIPLUS...These specialized shops draw targeted traffic, invigorating the commercial energy of the business district.

animate - pilgrimage site for ACGN aficionados

ChaoπGOODS

COMIPLUS

Immersion

The Wujiaochang business district has created innovative consumption scenarios and unleashed consumption potential through a variety of events.

Bilibili partnered with Jiangwan Wujiaochang to present the Forever 22! Bilibili Graduation Concert 2024, drawing a crowd of graduates to celebrate; Daxue Road collaborated with "co-creation partners" to develop a multifaceted "time-limited pedestrian street" series of events, enriching urban life for residents; the "May 5th Shopping Festival" continued to spotlight innovative consumption experiences, creating an immersive shopping environment for both locals and visitors.

Bilibili x Jiangwan Stadium Graduation Concert 2024

520 Daxue Road × Douyin Heartfelt Neighborhood

LINE FRIENDS—Sally's Birthday Flash Mob

Bilibili New Year Market

Xiaohongshu Go Sports

Facing the new opportunity to establish an international consumer hub, the Wujiaochang business district is leveraging its unique resource advantage to fulfill its role in supporting Shanghai's aspiration to become an international consumption center…