Kites fly like butterflies dancing in the sky in March. On the morning of April 1, 2018, the 12th Kite Festival in Yangpu District's New Jiangwan City Community in the theme of "Kite Flying in the Neighborhood on Qingming Festival" was held on the beautiful campus of No. 1 High School Affiliated to Tongji University. It sounded the bugle of “Civilization Reconstruction" in Yangpu District. Tai Xun, Chairman of the Yangpu District Political Consultative Conference, Zhao Guangsheng, deputy director of the Shanghai Administration of Sports, Xu Jianhua, deputy head of the Yangpu District People's Government, Guo Jun, director of the Shanghai Civilization Office, Chen Hongguang, deputy director of the Publicity Department of the Yangpu District Party Committee and director of the District Civilization Office, Yan Wei, deputy director of the United Front Work Department of the Yangpu District Party Committee and Secretary General of the District Political Consultative Conference, Lv Xiaojuan, Secretary of the Party Committee and director of Yangpu District Sports Bureau, Du Juan, Secretary of the Party Working Committee of New Jiangwan City Community, Li Ming, Deputy Secretary of the Party Working Committee and Director of the Office of New Jiangwan City Community, Wang Jianping, Executive Deputy Director of Yangpu District Learning Office, Li Rong, Deputy Director of Yangpu District Information Office, Zhang Xin, Deputy Director of Yangpu District Cultural Bureau, Fu Zhiqiang, Deputy Director of the People's Congress Working Committee of New Jiangwan City Community, Zhang Zhaohui, Party branch secretary of No. 1 High School Affiliated to Tongji University, were invited to attend the event. Leaders of the district cultural center, community colleges, enterprises and public institutions under the jurisdiction, leaders of the resident forces and other relevant departments were also present.

The annual kite festival has been held in New Jiangwan City for 12 times. This year, the community started application of "kite making and flying" for municipal ICH projects to build a higher, larger and more effective protection platform for the conservation and promotion of the New Jiangwan City's Shanghai-style kite culture, and attract more people to participate in the protection and conservation of ICH projects. This Kite Festival began with a review of all previous wonderful moments. The performance of dance in the theme of “Kite Flying like Butterflies in New Town" by the dance team of No. 1 High School Affiliated to Tongji University as one of the bases for kite practice in Shanghai, and reading of "Kite", "Village Residence", "Huaiwei County" and other classical poems on the Qingming Festival mingled with the nostalgia of the Chinese nation.

In recent years, New Jiangwan City has continuously widened the conservation channels of kite culture and pushed forward the work of kite culture "entering community, school district, park, business district and camp area" to excavate and train a number of successors for the conservation of New Jiangwan City’s Shanghai-style kite culture. At the opening ceremony, the outstanding successors of “kite making and flying" from the five districts accepted the certification, and the inheritors sent blessings and messages to Yangpu District’s "Civilization Reconstruction”. With the flying of the kite “Civilized Wish", the sound of gunfire rang out to push forward “Yangpu Civilization Reconstruction".

After the opening ceremony, the themed activities such as "fine works in honor of the ‘scenery’", "ancient and modern words of ‘amorous feelings’", "ingenuity in making ‘charm’", "originality in drawing ‘elegance’", "good-neighborly friendship contest for ‘style’" and "Qingming love follows ‘wind’" have been carried out one after another. This kite festival has further promoted the influence of Shanghai-style kite in the community. It not only combines the key work of “Yangpu Civilization Reconstruction", but also integrates the good-neighborly concept of "good neighborliness and mutual help", which is more conducive to building a quality community, shaping brand culture, advocating the new trend of the times and improving the quality of residents. In addition, it is helpful to create a good community atmosphere of “creating civilized urban areas together and building good-neighborly homes"; and inspire more and more community residents to become disseminators of civilized behavior and practitioners of building civilized Yangpu.