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“University Road·Next Station” Makes Shanghai a H...


As a new form of commercial space of Knowledge and Innovation Community, University Road·Next Station, with a theme focused on “Travel”, offers consumers “food and poetic enjoyment” by incorporating overall visual element, interaction factor and theme of business. Meanwhile, it brings about an all-round upgrading of the interconnectivity of the adjacent plots with its unique underground spatial structure and block functions. 


Upon invitation, Zhu Jingyi, a cross-media artist and calligrapher, and Ageme, a pioneer of Chinese healing cartoon attended the opening ceremony, and offered great impetus to the on-site interaction among the guests. 


With a theme based on “childlike innocence”, the two artists performed joint creation by using multimedia technology. Mr. Zhu provided nutritious chicken soup for the poetic soul of the attendees, while Mr. Ageme used his works of healing cartoon to show the audience the little happiness our life offer us every day. A real-time close-up of the process of the creation was projected on a big screen, delivering the audience a memorable viewing experience of their different artistic styles which reinforced each other.


It is reported that Mr. Ageme will host an art exhibition of Daodao Dog Animation themed “Circus of love” at the University Road·Next Station, to promote the popularity of Daodao Dog among the consumers, which is aimed to help them develop a stronger sense of humor and act as their loyal company. 


Meanwhile, the “Next station·King” large-scale e-sports carnival was hosted from 23-25 December on the square of Knowledge and Innovation Community.  


Art Exhibition of Daodao Dog Animation


The community, by giving full play to its advantages of three-district cooperation, invited many corporate elites and students from the surrounding schools to join them in the e-sports carnival. It is a stage for the youth to show their skills, a music party, and a top contest. A caravan, descending from the height, brought the most popular e-sports events such as League of Legends and King of Glory to the site, kindling the passions and enthusiasm of the fans of e-sports.


Chen lidan, project general manager of the community said in her opening speech that the University Road· Next Station, as the part of the business expanding efforts of the community, is the most important section. University Road?Next Station has attracted lots of merchants to operate there who represents the newest trends of consumption with its strong location advantages. With a theme focused on “travel”, the businesses operating there offer products and services covering food, retail and cultural leisure. Food from all over the world provides people a feast as if it was a global travel; the exquisite hand-made gifts creates a poetic mood for the consumers; and the poem-evocative bookstores and special Yunnan Coffee Culture Experience Pavilion deliver a special experience and offer inspiration for them.


Based on more than ten years of experience, and by drawing on the launching of University Road?Next Station, the newest business space, the community has seen its business landscape take on a full vista. 
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