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2013 Top Consultation on Yangpu National Innovation-oriented District’s Development Strategy and Forum on Smart City of Bay Area
2013 Top Consultation on Yangpu National Innovati...
 What Kind of “Smart Apps” Do Residents Need: Yangpu “Cooperation ofIndustryPark, College, and Community” Helps Communities Collect and Filter Apps at Low Cost

By Qian Bei

Many smart apps were grounded in 16 pilot communities after the first smart communities have been launched inShanghaiover a year ago. As a part of smart city, smart community not only rely on “money-consuming” advanced technologies and apps like Internet of Things and Cloud Computing, but also have to resolve the practical demands of residents, with the docking of industry application and people’s demands being the most thought question of pilot communities.

NewJiangwanEstates, one of the pilot communities, released in succession several “smart apps” as 24-hour Self-service Express, IPTV Appointment Register and Electronic Bus Station Board, which received good reflections from the residents due to the accurate orientation of demands. Today, the 2013 Top Consultation on Yangpu National Innovation-oriented District’s Development Strategy and Forum on Smart City of Bay Area were held, with the practice of New Jiangwan Estate Community being presented as a typical case.

Filtering Apps by Clinging to People’s Demands

Last year, the utilization rate of the self-service system “Treasure Box Express” in 3 estates of New Jiangwan Estate Community of Yangpu District has seen a surge, after the news, that a delivery man inWuhanProvincerobbed and killed the receiver a “Beijing Drifter” female singer when delivering the goods to her, was exposed. 

“Treasure Box Express” is a smart app brought in by New Jiangwan Estate. “Treasure Box” is a huge password locker set inside estates, which provides residents 24-hour self express service. Delivers can put packages in the “treasure box” if the receiver is out or can’t receive in person, then the system will send the password automatically to the receiver, so that receivers could pick the packages themselves.

Ye Guifang, Head of the Informatization Promotion Section of the Yangpu District Science and Technology Commission, introduced that, at first, “treasure boxes” were installed only in Hanbi Jingyuan Estate, Dongfang Jingyuan Estate and Hesheng Jiangwan International Apartment. But later, many estates initiatively applied for the installation of the system.

Apart from the “treasure box”, the “Jifutong” electronic shelf was also rated as one of the most popular apps. “Jifutong” is a green chest placed the public area of estates, through which utility fees can be paid by operating the touching screen. In addition, it also provides various services and information like recharging, ticket business, products pre-order, lottery selling, discounts promotion and points redemption. The public service net is relatively scattered and can hardly meet the needs of the residents in New Jiangwan Estate, the largest sub-district in centralShanghai, due to large-scale development and construction. Thus, the “integrated” service of the electronic shelf has enjoyed great popularity. The electronic shelf in the hall of Sub-district Office was seen frequently used by residents nearby.

“After we’ve possessed several basic facilities as MONET,  Mobile Metrocell and WIFI cover, we started to bother at what apps to bring in, because of the unknowing of residents’ needs. But now, we can see that those items which can satisfy common needs or filled up the blank of public service enjoy better popularity.” Ye Guifang said that, in the next step, New Jiangwan Estate will kick off the construction of the second phase of smart community, and the apps of “treasure box” and “Jifutong” will cover all the area.

Using the money of grassroots properly

An official of the Municipal Commission of Economy and Informatization said earlier that the number of smart communities ofShanghaiwere planned to be increased to50 in2013. Take Yangpu for example. Apart from New Jiangwan Estate, several other communities also applied to join in the pilot, including Yanji, Jiangpu and Changbai. However,Shanghaidid not release the “one size fits” standard of smart community construction, but rather, due to different “people’s conditions” and demands of different communities, pilot communities searched in succession for the “smart apps” according to their own demands and resources.

BecauseYanjiSub-districtis a mature with large number of aging population, it paid the most attention on apps of home care and supporting for the aged, thus “smart elderly care” will certainly be a key project. Jiangpu Sub-district exploited smart apps aiming at special population groups, and is now fitting Beidou Personal Positioning and Tracking Terminals on some of the Alzheimer's patients, psychos and blind persons, and establishing a three-level management backstage.

“There’s not enough funds in communities of grass root level, so we cannot reach every aspect of a matter and possess everything, and we have to find the right project and spend the money properly, and off course, be good at utilizing market force and enterprise resources.” Meng Qin, Director of New Jiangwan Estate Sub-district Office, said that the platform of “Cooperation of Industry Park, College, and Community” of campuses, communities and parks in Yangpu District enables the community to collect and filter apps at low cost. In fact, both the “treasure box” system and “Jifutong” electronic shelf in New Jiangwan Estate came from innovative enterprises in Yangpu District. The earliest “smart app” lists of District Commission of Science and Technology andNewJiangwanEstateSub-districtwere all collected from enterprises by each sci-tech park in Yangpu District. Yangpu District considered this a “win-win” practice that communities bring in advanced apps at low cost which will save enterprises part of the marketing cost.

The speed of “Intellectualization”

In April this year, energy-saving electronic bus station boards were replaced along the Bus Line1201 inNew Jiangwan Estate, which can display the stops and locations of buses of the line. Being no much different from the traditional station board, the new board only boasts two more rows of tiny tight lights in front of the station names, with arrow red light blinking between the two stations the bus runs, and red light on before the name of the station the bus stops. Miss Gu, who was waiting for the bus at theYinxing Roadand Zhengyue Road Bus Station, told the reporter that, in the peak hour, the information on the electronic station board surely make residents’ trip convenient.

NewJiangwanSub-districtis now communicating with the bus company in the hope that, in the next step, electronic boards will cover all the area. Meng Qin signed, “As long as you choose the right project, you will find that residents adapt so fast to ‘smart life’ that we usually cannot keep pace with them.”

Source: the 1st Edition of Wenhui Daily, October 18, 2013

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